search query: @author Baumgartner, G. / total: 3
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| Author: | Baumgartner, G. Petitgand, J. M. |
| Title: | Les tables d'experience: outil de marketing comme de strategie. |
| Journal: | Direction et Gestion des Entreprises
1981 : MAR-APR, 2, p. 43-59 |
| Index terms: | EXPERIENCE INDUSTRIAL MARKETING PRODUCTION MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA