search query: @author Cervino Fernandez, J. / total: 3
reference: 2 / 3
Author: | Cerviño Fernandez, J. |
Title: | Politica y estrategia internacional de marca: teoria, modelos y tendencias actuales. |
Journal: | Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 101-119 |
Index terms: | GLOBAL BRANDS INTERNATIONAL MARKETING MULTINATIONAL COMPANIES |
Language: | spa |
Abstract: |
SCIMA