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| Author: | Laric, M. V. Sarel, D. |
| Title: | Consumer (mis-) perceptions and usage of third party certification marks, 1972 and 1980 : did public policy have an impact? |
| Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 135-142 |
| Index terms: | USA CONSUMER INFORMATION CONSUMER PROTECTION |
| Language: | eng |
| Abstract: |
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