search query: @author Yan, Xuejun / total: 3
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| Author: | Yan, Xuejun |
| Title: | On planning of market sales (original in Chinese) |
| Journal: | Journal of Zhongnan University of Finance and Economics (c)
1998 : 4, p.83-86 |
| Index terms: | MARKETING MANAGEMENT MARKETING |
| Language: | chn |
| Abstract: | Market sales planning has been derived from the military planning. The object of the market sales planning may be one enterprise or one type of commodity or service. A series of schemes should be designed and used and thorough program and arrangements should be made to ensure the success of the schemes. Market sales planning is also a high-level art, which is shown in its natures of system, renovation, thoroughness, operation and feasibility. It has rich contents including such as the planning for market positioning using the market sales process as the standard score and the planning for enterprises using the planning object as the standard score. |
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