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| Author: | Zhao, Yongqing |
| Title: | Implement a pluralistic market strategy to break into the international market (original in Chinese) |
| Journal: | International Trade Journal (c)
1998 : 9, p.11-16 |
| Index terms: | INTERNATIONAL MARKETING INTERNATIONAL TRADE CHINA |
| Language: | chn |
| Abstract: | It is a mather of great urgency to accelerate the implementation of a pluralistic market strategy and carry on the understanding and research of the basic characteristics and conjunctures of international market as well as specific characteristics and conditions of different countries and regions. Give play to our advantages in market, labor, technology and processing ability and the comparative advantage in resources. Devote great efforts to develop the international market. Further develop the traditional markets in Europe, North America and Japan as well as break actively into the markets in Eastern europe, CIS, Latin America and Africa, which are of great potential. Strengthen the direction and orientation of market development. Foster professional mainstay and main products. Make full use of local networks and resources. |
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