search query: @author Parnell, J. / total: 3
reference: 2 / 3
| Author: | Parnell, J. |
| Title: | Performance's influence on strategic change: a longitudinal assessment |
| Journal: | Scandinavian Journal of Management
1998 : VOL. 14:1/2, p. 19-36 |
| Index terms: | SCANDINAVIA MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: | This study examines the effect that business performance has on the likelihood that top executives will pursue a strategic change in subsequent years. Poor performing businesses in the study were more likely than high performers to change strategies. Businesses which changed strategies experienced revenue declines in the following two years and were still outperformed by those which maintained their strategies. |
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