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| Author: | Kock, N. |
| Title: | Can communication medium limitations foster better group outcomes? An action research study |
| Journal: | Information & Management
1998 : NOV 30, VOL. 34:5, p. 295-305 |
| Index terms: | INFORMATION SYSTEMS COMMUNICATION MANAGEMENT |
| Language: | eng |
| Abstract: | Media richness theory has been an influential deterministic theory of communication media adoption and use since its development in the mid-1980s. However, there has been mounting evidence, particularly in the 1990s, that predictions based on the media richness theory do not always hold. The author provides evidence that non-controlled groups can voluntarily adopt a communication medium that they perceive as lean. Due to the perception of the limitations imposed by the medium, group members can adapt their behaviour in order to overcome such limitations. |
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