search query: @author Valla, J. P. / total: 3
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| Author: | Marion, G. Valla, J. P. |
| Title: | La communication en marketing industriel : un cadre de reflexion. |
| Journal: | Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 23-40 |
| Index terms: | COMMUNICATION INDUSTRIAL MARKETING |
| Language: | fre |
| Abstract: |
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