search query: @author Dyer, B. / total: 3
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| Author: | Dyer, B. Song, M. |
| Title: | Innovation strategy and sanctioned conflict: a new edge in innovation? |
| Journal: | Journal of Product Innovation Management
1998 : NOV, VOL. 15:6, p. 505-519 |
| Index terms: | INNOVATION STRATEGY MANAGEMENT |
| Language: | eng |
| Abstract: | Teamwork and harmony are worthy are worthy objectives, but a healthy dose of conflict also plays an important role in fostering innovation. In their pursuit of teamwork and harmony, companies run the risk of suppressing the creative tension that brings vitality to new-product development (NPD) efforts. Using results from a survey of 290 marketing and R&D managers from U.S. firms in the electronics industry, the authors explore the link between strategy and conflict, and the effect this link has on NPD success. |
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