search query: @author Williams, P. W. / total: 3
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| Author: | Murphy, A. Williams, P. W. |
| Title: | Attracting Japanese tourists into the rural hinterland: implications for rural development and planning. |
| Journal: | Tourism Management
1999 : AUG, VOL. 20:4, p. 487-499 |
| Index terms: | Tourism Rural areas Japan |
| Language: | eng |
| Abstract: | The authors examine the potential to attract Japanese tourists into rural areas. The main research hypothesis guiding this paper was that a strong long-haul pleasure market for rural tourism experiences existed in Japan, and that this market could be differentiated from other more generic Japanese long-haul travellers. The data from this study indicates that there are many significant differences in the demographic, attitudinal and behavioural characteristics of potential Japanese 'rural' travellers compared to their 'non-rural' counterparts. |
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