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| Author: | Dyer, B. |
| Title: | What first-to-market companies do differently |
| Journal: | Research Technology Management
1999 : MAR-APR, VOL. 42:2, p. 15-21 |
| Index terms: | COMPANIES PRODUCTION SUCCESS |
| Language: | eng |
| Abstract: | As firms strive to reduce product cycle times, they face a quandary: Little knowledge exists about which acceleration factors effectively and reliably result in improved time-to-market. A first look at the relationship between order entry, firm structure and performance indicates that U.S. firms tend to use project coordinators most often, followed by matrix, and then dedicated-team structures. Dedicated teams, although used less often, enjoy the highest perceived success, while project coordinator and matrix structures garner much lower success ratings. |
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