search query: @author Shrum, L. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Shrum, L. |
| Title: | Television and persuasion: effects of the programs between the ads |
| Journal: | Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 119-140 |
| Index terms: | MARKETING MODELS PSYCHOLOGY |
| Language: | eng |
| Abstract: | This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is presented that supports this model. Discussion delineates the differences between this model. |
« previous | next »
SCIMA