search query: @author Brouwer, M. / total: 3
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| Author: | Brouwer, M. |
| Title: | Q is accounting for tastes |
| Journal: | Journal of Advertising Research
1999 : APR, VOL. 39:2 p. 35-39 |
| Index terms: | ADVERTISING INDIVIDUAL BEHAVIOUR |
| Language: | eng |
| Abstract: | The Q methodology's general nature and some of its subtypes are described here on the basis of a number of empiric examples. |
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