search query: @author Ye, Jiegang / total: 3
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| Author: | Ye, Jiegang |
| Title: | On market development trends and materials circulation enterprises' marketing tactics (original in Chinese) |
| Journal: | China Business and Market (c)
1999 : 1, p.24-27 |
| Index terms: | MARKETING STRATEGY CHINA COMPANIES |
| Language: | chn |
| Abstract: | This paper analyzes the operation state of China's economy and its development trends, and then points out that China's future economy will still develop steadily with a growth rate neither too low nor too high. It suggests that the marketing tactics for invogarating materials circulation enterprises should include the following: adjusting enterprises organizational structure, perfecting service function, joint business operation and developing market by varieties of modes. |
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