search query: @author Pujari, D. / total: 3
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| Author: | Hopkinson, G. Pujari, D. |
| Title: | A factor analytic study of the sources of meaning in hedonic consumption |
| Journal: | European Journal of Marketing
1999 : VOL. 33:3/4, p. 273-290 |
| Index terms: | MARKETING EUROPE CONSUMPTION |
| Language: | eng |
| Abstract: | This article reports a study that analyses the sources of meaning for kayak sport amongst its consumers. Key aspects of hedonic consumption are discussed, along with its relevance for other areas of consumption. Extant research in adventure sports, from which the survey instrument is derived, is discussed and the issues that it raises are highlighted. Factor analysis is used to identify the underlying dimensions of meaning of consumption. |
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