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| Author: | Vollmann, T. Cordon, C. |
| Title: | Building successful customer - supplier alliances |
| Journal: | Long Range Planning
1998 : OCT, VOL. 31:5, p. 684-694 |
| Index terms: | SUCCESS CONSUMERS LONG RANGE PLANNING |
| Language: | eng |
| Abstract: | One of the most promising avenues for improving company competitiveness today is supply chain management -- or more appropriately "demand chain management." The difference in terminology reflects a radical change in the way many companies want to operate today who see the supply chain as primarily concerned with improved purchasing, usually through applying muscle power to the suppliers. Demand chain management starts with the customers, working backwards through the entire chain, to the suppliers of the suppliers. |
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