search query: @author Hagigi, M. / total: 3
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| Author: | Hagigi, M. Manzon, G. B. Mascarenhas, B. |
| Title: | Increase asset efficiency to gain multinational market share. |
| Journal: | Management International Review
1999 : VOL. 39:3, p. 205-222 |
| Index terms: | Market share Market segmentation Multinational companies |
| Language: | eng |
| Abstract: | The study analyzes the changes in international market position of the largest firms in the world economy during the 1980s. It examines three strategies: lowering the profit margin, incresing asset utilization, and jointly lowering the profit margin and increasing asset utilization. |
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