search query: @author Resnik, A. / total: 3
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| Author: | Mason, J. B. Resnik, A. |
| Title: | Marketing : the prospects for the 1980s. |
| Journal: | Long Range Planning
1982 : FEB, VOL. 15:1, p. 34-39 |
| Index terms: | STRATEGIC PLANNING MARKETING |
| Language: | eng |
| Abstract: |
SCIMA