search query: @author Halinen, A. / total: 3
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| Author: | Moeller, K. Halinen, A. |
| Title: | Business relationships and networks: managerial challenge of network era |
| Journal: | Industrial Marketing Management
1999 : SEP, VOL. 28:5, p. 413-427 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT NETWORKS |
| Language: | eng |
| Abstract: | The competitive environment of firms is undergoing a fundamental change. Traditional markets are being rapidly replaced by networks. This poses major managerial challenges for industrial and high technology companies. From a conceptual point of view, this means that we have to look beyond ordinary customers and supplier relationships into intricate webs of firms forming R&D networks, deep supplier networks, and competitive coalitions. |
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