search query: @author Miles, M. P. / total: 3
reference: 2 / 3
Author: | Miles, M. P. Covin, J. G. |
Title: | Environmental marketing: A source of reputational, competitive, and financial advantages |
Journal: | Journal of Business Ethics
2000 : FEB, VOL. 23:3, p. 299-311 |
Index terms: | MARKETING ENVIRONMENTAL POLICY STRATEGIC PLANNING COMPETITION ETHICS |
Language: | eng |
Abstract: | This study explores the relationship between company reputation, environmental performance and financial performance and looks at the contingencies that impact environmental policy making. |
SCIMA