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| Author: | Ewing, M. Napoli, J. Du Plessis, E. |
| Title: | Factors affecting in-market recall of food product advertising |
| Journal: | Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 29-38 |
| Index terms: | Food Advertising effectiveness Advertising research |
| Language: | eng |
| Abstract: | The authors analyze food commercials and examine differences between food categories on the basis of gender, liking, verfied recall, commercial length, media weight and flighting. Findings suggest among other things that women like and recall food advertising more than men do, and that for instance pet foods are the most recalled and liked advertisements. |
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