search query: @author Mieszkowski, K. / total: 3
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| Author: | Mieszkowski, K. |
| Title: | Let your customers lead |
| Journal: | Fast Company
2000 : APR, 33, p. 210-226 |
| Index terms: | Customers Electronic commerce Internet |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | The real opportunity of the internet era, says web strategist David Siegel, is not the "false god" of e-commerce, but the chance to rethink your relationships with your customers. You can figure out which customers are right for you and put them in charge of your company. |
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