search query: @author Laaksonen, M. / total: 3
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| Author: | Laaksonen, M. Luomala, H.T. |
| Title: | Contributions from mood research |
| Journal: | Psychology & Marketing
2000 : MAR, VOL. 17:3, p. 195-233 |
| Index terms: | Consumer behaviour Psychology |
| Language: | eng |
| Abstract: | In this article definitions of mood and the behavioral effects of negative moods are reviewed and scrutinized. |
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