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| Author: | Simonin, B. |
| Title: | Transfer of marketing know-how in international strategic alliances: an empirical investigation of the role and antecedents of knowledge ambiguity |
| Journal: | Journal of International Business Studies
1999 : THIRD QUARTER, VOL. 30:3, p. 463-490 |
| Index terms: | INTERNATIONAL MARKETING STRATEGY |
| Language: | eng |
| Abstract: | The competitive nature of knowledge transfer and the process of organizational learning between partners constitute a fundamental challenge for both academics and practitioners alike. By focusing on the type of competency -- marketing know-how -- this paper examines the role of knowledge ambiguity pertaining to the process of knowledge transfer in international strategic alliances. Based on a cross-sectional sample of 151 multinationals and a structural equation methodology, this study investigates the antecedents of knowledge ambiguity. |
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