search query: @author Menon, N.M. / total: 3
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| Author: | Balasubramanian, S. Konana, P. Menon, N.M. |
| Title: | The implications of online investing |
| Journal: | Communications of the ACM
2000 : JAN, VOL. 43:1, p. 34-41 |
| Index terms: | Electronic commerce Internet Investments |
| Language: | eng |
| Abstract: | The number of do-it-yourself online investors has grown at a remarkable rate since the first electronic brokerage opened its virtual doors in 1994. These e-brokerages have attracted 12 million investors in less than five years, now accounting for over 33% of retail stock traders. While the number of online trading accounts represents just 12,5% of all accounts, that proportion is expected to increase to 29,2% by 2002, as reported in Fortune magazine (October 11, 1999). |
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