search query: @author John, D. / total: 3
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| Author: | John, D. |
| Title: | Consumer socialization of children: a retrospective look at twenty-five years of research |
| Journal: | Journal of Consumer Research
1999 : DEC, VOL. 26:3, p. 183-213 |
| Index terms: | CONSUMERS RESEARCH HISTORY |
| Language: | eng |
| Abstract: | Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of this article is to review these findings and assess what we know about children's development as consumers. The author's focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, the author presents a conceptual framework for understanding consumer socialization as a series of stages with transitions between stages occurring as children grow older and mature in cognitive and social terms. |
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