search query: @author McCutcheon, D. / total: 3
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| Author: | Stuart, F. McCutcheon, D. |
| Title: | The manager's guide to supply chain management |
| Journal: | Business Horizons
2000 : MAR-APR, VOL. 43:2, p. 35-44 |
| Index terms: | MARKETING STRATEGY TECHNOLOGY |
| Language: | eng |
| Abstract: | The complexities of strategic outsourcing can be managed successfully only through rigorous technological forecasting. Supply management, the function of selecting sources for purchased goods and services and managing the flow of these inputs, has been growing in importance in North American firms. This trend stems from the steadily increasing reliance on outsourcing as a means to create added value. |
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