search query: @author Swink, M. / total: 3
reference: 2 / 3
| Author: | Swink, M. |
| Title: | Technological innovativeness as a moderator of new product design integration and top management support |
| Journal: | Journal of Product Innovation Management
2000 : MAY, VOL. 17:3, p. 208-220 |
| Index terms: | R&D Product development Product design Technological change Effectiveness Financial performance Models USA |
| Language: | eng |
| Abstract: | A number of empirical research studies, for example, point to the value of design integration and top management support in new product development (NPD) efforts. Some emerging evidence, however, suggests that these aspects of program management are not equally valuable in all NPD contexts. This study addresses these issues relating to technological innovativeness. The results indicate that design integration is positively associated with higher design quality in NPD, but it is not significantly linked with better financial performance. Top management support is positively associated with better time-based performance, design quality, and financial performance on the whole. |
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