search query: @author James, B. G. S. / total: 3
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Author: | Avlonitis, G. J. James, B. G. S. |
Title: | Some dangerous axioms of product elimination decision-making. |
Journal: | European Journal of Marketing
1982 : VOL. 16:1, p. 36-48 |
Index terms: | PRODUCT LIFE CYCLE |
Language: | eng |
Abstract: |
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