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| Author: | Hult, T. |
| Title: | Leadership and relationship commitment: a focus on the supplier-buyer-user linkage |
| Journal: | Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 111-120 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT LEADERSHIP |
| Language: | eng |
| Abstract: | This study examines the effects of transformational and transactional leadership behaviors on relationship commitment in the supplier-buyer-user supply chain. The focus is on the activities and relationships between (1) the corporate buyers and the internal users and (2) the corporate buyers and the external suppliers in the supply chain. To assess the relationships in the supplier-buyer- user supply chain, two different samples are used to test the developed framework. |
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