search query: @author Bakos, Y. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Bakos, Y. Brynjolfsson, E. |
| Title: | Bundling and competition on the internet |
| Journal: | Marketing Science
2000 : WINTER, VOL. 19:1, p. 63-82 |
| Index terms: | Pricing Competition Information Internet |
| Language: | eng |
| Abstract: | The internet has significantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large-scale bundling. |
« previous | next »
SCIMA