search query: @author Kirmani, A. / total: 3
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| Author: | Campbell, M. C. Kirmani, A. |
| Title: | Consumers' use of persuasion knowledge: the effects of accessibility and cognitive capacity on perceptions of an influence agent |
| Journal: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 69-83 |
| Index terms: | Consumer research Consumer behaviour Salesmen Cognition |
| Language: | eng |
| Abstract: | The purpose of this study is to test the hypthesis that cognitive capacity and accessibility would affect evaluations of a salesperson. |
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