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| Author: | Bai, C. Tao, Z. |
| Title: | Contract mixing in franchising as a mechanism for public good provision |
| Journal: | Journal of Economics and Management Strategy
2000 : SPRING, VOL. 9:1, p. 85-114 |
| Index terms: | CONTRACTS FRANCHISING PUBLIC GOODS |
| Language: | eng |
| Abstract: | This paper is concerned with the coexistence of company- owned units and franchised units in business format franchising and their different contractual arrangements. Drawing insights from case studies that indicate both the development and the maintenance of company-wide brand names and unit-specific sales activities are crucial to a franchise company, the authors construct a multitask model to account for such contract mixing in franchising. |
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