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| Author: | Harker, D. Harker, M. |
| Title: | The role of codes of conduct in the advertising self-regulatory framework |
| Journal: | Journal of Macromarketing
2000 : DEC, VOL. 20:2, p. 155-166 |
| Index terms: | Advertising Marketing Communication Business ethics |
| Language: | eng |
| Abstract: | Advertising is the most visible element of modern marketing communication and an essential component of trading. However, when advertising does offend, mislead, or is untruthful, countries often opt for a self-regulatory approach to deal with such advertising. |
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