search query: @author Evans, H. / total: 3
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| Author: | Evans, H. |
| Title: | The vision thing |
| Journal: | Strategy and business
2001 : 1st QUARTER, 22, p. 37-39 |
| Index terms: | Innovation Strategy Companies USA |
| Language: | eng |
| Abstract: | Why did American Express outperform Wells Fargo, IBM beat Burroughs, and Motorola crush Zenith ? Because they reconciled the tension btw. values and numbers. Budgets are indispensable, but they should be thought of as tools instead of targets. |
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