search query: @author Achabal, D. D. / total: 3
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| Author: | Sharma, S. Achabal, D. D. |
| Title: | STEMCOM : an analytical model for marketing control. |
| Journal: | Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 104-113 |
| Index terms: | MARKETING MARKETING AUDITS MODELS |
| Language: | eng |
| Abstract: |
SCIMA