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| Author: | Bandyopadhyay, S. Kindra, G. Sharp, L. |
| Title: | Is television advertising good for children? Areas of concerns and policy implications |
| Journal: | International Journal of Advertising
2001 : VOL. 20:1, p.89-116 |
| Index terms: | Television advertising Consumer behaviour Children |
| Language: | eng |
| Abstract: | This study discusses areas of concern and policy implications regarding the effect of television advertising on children. Dealt with are change in children's roles in modern society and in the household, involvement in the shopping habits of the household, and conversion into prime target audiences of television advertising. |
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