search query: @freeterm paradigms / total: 3
reference: 3 / 3
« previous | next »
| Author: | Barker, A. Nancarrow, C. Spackman, N. |
| Title: | Informed eclecticism: a research paradigm for the twenty-first century |
| Journal: | International Journal of Market Research
2001 : VOL. 43:1, p. 3-27 |
| Index terms: | Market research |
| Freeterms: | Eclecticism Paradigms |
| Language: | eng |
| Abstract: | The authors start by examining the major research paradigms within the market research industry. The reality of the reported shift away from positivism to the interpretivist paradigm is discussed and emergence of a new paradigm - informed eclecticism - is postulated within the changing context of the marketing research industry. |
« previous | next »
SCIMA