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| Author: | Furrer, O. Thomas, H. |
| Title: | The rivalry matrix: understanding rivalry and competitive dynamics |
| Journal: | European Management Journal
2000 : DEC, VOL. 18:6, p. 619-637 |
| Index terms: | MATRIX ANALYSIS COMPETITION DYNAMIC MODELS |
| Language: | eng |
| Abstract: | In this paper the authors present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. The authors then discuss the rationale of each of the main modeling approaches contained in the matrix. They follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. |
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