search query: @author Zwass, V. / total: 3
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| Author: | Zwass, V. |
| Title: | Editorial introduction |
| Journal: | Journal of Management Information Systems
2000 : FALL, VOL. 17:2, p. 3-4 |
| Index terms: | TECHNOLOGY STRATEGY ELECTRONICS INDUSTRY |
| Language: | eng |
| Abstract: | The special section that opens this issue is devoted to technology strategy for electronic marketplaces and is guest-edited by Eric K. Clemons and Yu-Ming Wang. The papers highlight the need for subtle strategic direction in the by now well-known tactics of information technology (IT) deployment in electronic markets. Excessive product customization can lead to a profit deficit for all market participants. Unless measures - such as those identified here - are taken, the regulation of insurance markets, undertaken in the face of genetic testing combined with data mining, can lead to market failure. |
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