search query: @author Schuster, C. P. / total: 3
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| Author: | Schuster, C. P. Copeland, M. J. |
| Title: | Global business exchanges - similarities and differences around the world |
| Journal: | Journal of international marketing
1999 : VOL. 7:2, p. 63-80 |
| Index terms: | International business Corporate culture Culture Diversity |
| Language: | eng |
| Abstract: | The cultural classification model examines cultural differences from a broad behavioral perspective and provides a framework for comparisons acrosss groups. Each business exchange will be unique and may deviate from this model, but it provides a starting point when preparing for a business exchange with someone from another culture. |
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