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| Author: | Vida, I. Reardon, J. Fairhurst, A. |
| Title: | Determinants of international retail involvement: the case of large U.S. retail chains |
| Journal: | Journal of international marketing
2000 : VOL. 8:4, p. 37-60 |
| Index terms: | Retailing International marketing USA |
| Language: | eng |
| Abstract: | The authors examine how internal determinants affect the international ventures of large U.S. retail chains, comparing internal characteristics of international and domestic firms. They use the behavioral internationalization paradigm to develop a model of international retail involvement, which serves as a conceptual framework for the study. Through a logistic regression model, the results support the relevance of six of eight explanatory determinants of international retail involvement. The findings highlight the powerful influence of the strategic management characteristics, competitive advantages related to retail concept, logistics, and a retailer's size. |
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