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| Author: | Preston, C. |
| Title: | The Problem with Micro-Marketing |
| Journal: | Journal of Advertising Research
2000 : JUL-AUG, VOL. 40:4, p. 55-58 |
| Index terms: | MICROMARKETING ADVERTISING SALES PROMOTION |
| Language: | eng |
| Abstract: | This paper considers the creative coding of advertisements and the cumulative of advertising. Then the author considers micro-marketing and micro-marketing as a technological sales promotion. In conclusion the author studies the Internet advertising, reasons to consume goods and services, sales promotion and links between these topics. In light of current commercial adoption of micro- marketing philosophy, the advertising industry requires to calculate the effect of a diminution of its output upon the motivation of society to consume. It is foolhardy to assume that without the motivating push of creative advertising such consuming behaviour will persist at current or projected levels. |
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