search query: @author Lemon, K. N. / total: 3
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| Author: | Boone, D. S. Lemon, K. N. Staelin, R. |
| Title: | The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions |
| Journal: | Journal of Product Innovation Management
2001 : MAR, VOL. 18:2, p. 96-109 |
| Index terms: | COMPANIES STRATEGY CONSUMERS FUTURE PRODUCTS |
| Language: | eng |
| Abstract: | The authors develop and test a model of the consumer's decision to immediately purchase a technologically advanced product or to delay such a purchase until a future generation of the product is released. The authors propose that for technologically advancing products, consumers consider both performance lag and expected performance gain in their purchase decisions. The authors hypothesize that a firm's past product introductory strategy can significantly influence consumer perceptions of performance lag, performance gain, and the rate at which a product is advancing technologically. They also propose that these perceptions of lag, gain and rate of technological change influence purchase action and ultimately determine whether or not a consumer will delay or immediately purchase a firm's current offering. |
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