search query: @author Chernev, A. / total: 3
reference: 2 / 3
| Author: | Chernev, A. |
| Title: | The impact of common features on consumer preferences: a case of confirmatory reasoning |
| Journal: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 475-488 |
| Index terms: | CONSUMER BEHAVIOUR |
| Freeterms: | COMMON FEATURES CONFIRMATORY REASONING |
| Language: | eng |
| Abstract: | This article examines how confirmatory reasoning moderates the impact of attractive and unattractive common features on consumer preferences. |
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