search query: @freeterm RECALL / total: 3
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| Author: | Wells, W.D. |
| Title: | Recognition, recall and rating scales |
| Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 14-20 |
| Index terms: | ADVERTISING RESEARCH RATING SCALES |
| Freeterms: | RECALL RECOGNITION |
| Language: | eng |
| Abstract: | This article deals with the use of recognition, recall and rating scales in advertising research. |
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