search query: @author Plummer, J.T. / total: 3
reference: 2 / 3
Author: | Plummer, J.T. |
Title: | How personality makes a difference |
Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 79-83 |
Index terms: | CONSUMER RESEARCH SOFT DRINKS INDUSTRY |
Freeterms: | PERSONALITY |
Language: | eng |
Abstract: | This article deals with the use of the concept of personality in consumer research. Included is an example from the soft drinks industry. |
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