search query: @author Madsen, T. K. / total: 3
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| Author: | Knudsen, T. Madsen, T. K. |
| Title: | Improving the firm's environmental conduct: a source of competitive advantage? |
| Journal: | Journal of Strategic Marketing
2001 : JUN, VOL. 9:2, p. 129-144 |
| Index terms: | Competitive advantage Environmental economics Resource management |
| Language: | eng |
| Abstract: | The purpose of this article was to apply resource-based insights in orer to develop this reasoning further and provide an empirical test of three hypotheses related to the claim. |
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