search query: @author Louvieris, P. / total: 3
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| Author: | Louvieris, P. |
| Title: | Customer managed loyalty: towards a prospective view |
| Journal: | European Retail Digest
2001 : SEP, 31, p. 14-16 |
| Index terms: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LOYALTY PRODUCTS RETAILING |
| Language: | eng |
| Abstract: | Customer loyalty may not only be hard to gain, it is difficult to define. In broad terms customer loyalty to a retailer can be defined as existing when a customer chooses to shop in only one store or retail chain for a specific product or group of products. However, this definition does not explain the source of the customer loyalty, which may not relate to the particular retailer or product at all. |
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