search query: @author Reynolds, J. / total: 3
reference: 2 / 3
| Author: | Reynolds, J. |
| Title: | Leisure and retailing: interview with Mads H. Ryder, Head of Legoland Parks and Director of Legoland, Billund, Denmark |
| Journal: | European Retail Digest
2001 : SEP, 31, p. 17-19 |
| Index terms: | BRANDS LEISURE INDUSTRY RETAILING TOY INDUSTRY DENMARK |
| Language: | eng |
| Abstract: | One strong brand to have sought differentiation through leisure is LEGO, with three and soon to be four LEGOLAND theme parks. Here the Head of Legoland, Mads Ryder, is interviewed to determine how straightforward brand extension into leisure services can be and what lessons can be learned by retailers. |
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